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Thursday, June 17, 2010

Importance of Keyword Research in SEO

Keyword research plays a vital role in the process of SEO. The proper keyword research will help the website receive a higher ranking on different search engines and thus increases the chances for potential customer find you. Without the proper keyword research, the effort to get good ranking in the major search engine may end up in vain.

The keyword research process involves a number of steps:
· Think of what the user might type in the search engine to get the information.
· Past survey will be helpful to expand the keyword list and find those keywords that are frequently used.
· Use different keyword research tools available online like the Google Keyword Research tool.

Start the keyword research with the most relevant word or phrase. Then use as many synonyms of the word or phrase as possible. Take into account the keyword phrases written in the reverse order. Also think of the singular and plural versions of the keywords and phrases.

Use the targeted keywords in the Meta title and Meta description. Keywords must also be used in the whole content especially in the first paragraph and preferably in the first sentence. The keyword density in the whole content must be around 2-5%. Otherwise it might be considered as spam by the different search engines and the directories that might lead to the deletion of the submission or being banned from future submissions.

1 comment:

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