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Friday, March 18, 2011

Pay Per Click

Pay Per Click or PPC is a popular term in the present time. It is a method where a website or more correctly a website owner earns revenue every time a user clicks on a designated link. In this process the advertisers pay the host every time a visitor click on their ad. This technique is quite beneficial from the advertisers point of view, as they are not bound to pay the host if no viewer clicks on the link. So it is the headache of the host to use different hooks n crooks to redirect the viewers to the desired websites following the ad links. The most common example of pay per click is the Google AdSense where a website publisher is credited a certain sum of money every time a viewer clicks on a Google advertisement link. PPC is also termed as the affiliate model because the advertiser pays revenue to its affiliated partner sites. The most popular PPC providers are Google AdWords, Microsoft adCenter and Yahoo! Search Marketing. But this model faces a number of drawbacks. The most common one is click fraud. Though Google and others PPC providers have implemented different systems to stop this abuse.