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Tuesday, November 2, 2010

Article Marketing and SEO

Article Marketing is a process of writing a good article and displaying the same on a website to increase the traffic of readers towards the article. It is a medium of distributing knowledge related to different subjects in the form of articles on the Internet.

There are many ways of article marketing on the Internet. Many websites provide free services of displaying and distributing articles of their members. Many leading SEO companies take up special assignments for article marketing projects, as this gives them a chance to explore new business opportunities and increase the scope of their present businesses.

When selecting keywords to use in your article submission you want to select keywords that are relevant, searched for, and do not have a lot of competition. There are numerous sites available for free article submission, but there is a caution. If you post the same article on too many article submission sites you run the risk of being penalized by the search engines for duplicate content.

Article submission software in recent years has been emerging as a tool to replace manual submission. Some article submission software is semi-automatic which requires you to click from one article directory to another to post. Others, which are more advanced, require just the click of a button and off it go to different article directories to post.

In my opinion Article Submission is the most "Cost Effective" way to promote your website as has been proven by many Internet marketers.

Saturday, September 25, 2010

Importance Of Social BookMarking

Social book marking is a method to store, organize, search, and manage bookmarks on the web with the help of Metadata. Actually this is a process of saving bookmarks in different public websites and tagging them with "Keywords" for sharing with others. Social Book marking web sites like, Digg, Stumble Upon and Furl allow their users to create a set of web site content bookmarks. These book-marking sites are very popular destinations and thus get a lot of traffic.

The different benefits of social book marking are as follows:

Instant Indexing – Various Search Engines can index the submitted site within hours of submission.
Natural links – If the website is really intriguing, then chances are that others will want to include a link to that site from their own site. So this will ensure huge one-way links that will be obtained naturally.
Social Network Exposure – If the site has been mentioned on various social networks by thousands of users in their profiles, then the search engines will give the site more importance while ranking the same.

All the bookmarks within each site are accessible by clicking one of the tags in the 'tag cloud', which is basically a list of tags. Although it is possible to categorize them in order to make it easier to find bookmarks on a particular topic.

It is often a tedious job to submit a site to a social book-marking site. One has to register in that particular site before submitting his/her own site and hence it takes time. But if you use fully automated software that handles the submission process on autopilot then this becomes a very effective method of promotion for very little time investment. The disadvantage of auto submission is that when a large number of links come in at once, Google discount a portion of them. So you'll gain more benefit when they come in steadily over a number of days.

Saturday, September 18, 2010

SEO And Backlinking

The popularity of a website is based on the links that the site receives. Back-links are the links that enter the website from other sites. Back-linking is very useful for all of us especially for the people who cannot afford more money on advertisement. These links lead to a web page and back to another web page. There are different techniques that are used in the internet market to gain back-links. Some of them are article submissions, directory submission, social bookmarking, press release, blog posting, social networking and above all link exchange. At present, knowing the value and importance of the back-links, people have started buying and selling it which is not a good sign for online business. The content also plays a vital role in drawing the attention of the audience. So, if one can post keyword rich and informative content, then the site is sure to win the race. The content should be related to the business or that is useful for the audience. A Back-linking strategy seems to be easy. For some it also looks like a fun. But, through back-linking, a website owner may learn more and get the opportunity to meet new people.

Friday, June 25, 2010

Tips On Directory Submissions

We are now into off-page optimization. Let us start with directory submission.
Directory submission is a procedure by which we submit our site in the most appropriate category of different web directories. It is a fast and cost-effective way of getting links that help the submitted site get a good ranking on various search engines.

The web directories are often general in scope where sites are submitted in various categories and sub-categories. But there are some niche directories that are restricted to various regions, languages and sectors. Most of the directories are human-edited and are maintained by editors who add links. These directories are mostly targeted by the SEOs as the search engines give them a high priority. But there are some automatically edited directories that have a low priority.

There are different types of directory submission. They are:
1. Free submissions – Submissions are done free of cost.
2. Paid submissions – A one time or recurring payment is required for listing the submitted links.
3. Reciprocal links – A back link to the directory is added on the submitted site to get listing
4. No follow – The search engines are prevented from crawling the link.
5. Featured listing – A site submitted in this category get a premium position on the site. It is also called sponsored listing.
6. Affiliated links – In this type of submission the directory gets earning from the listed website for every referred customer.

Directory submission begins with the selection of the directory. Then the editor of the site submits the site to the most appropriate category or sub-category. The submitted site is then reviewed for listing in the directory. Once the listing is confirmed, the site appears in the required category of the directory. Now the site is available to millions of customer around the world. Thus directory submission plays an important role in Off-page optimization.

Thursday, June 17, 2010

Importance of Keyword Research in SEO

Keyword research plays a vital role in the process of SEO. The proper keyword research will help the website receive a higher ranking on different search engines and thus increases the chances for potential customer find you. Without the proper keyword research, the effort to get good ranking in the major search engine may end up in vain.

The keyword research process involves a number of steps:
· Think of what the user might type in the search engine to get the information.
· Past survey will be helpful to expand the keyword list and find those keywords that are frequently used.
· Use different keyword research tools available online like the Google Keyword Research tool.

Start the keyword research with the most relevant word or phrase. Then use as many synonyms of the word or phrase as possible. Take into account the keyword phrases written in the reverse order. Also think of the singular and plural versions of the keywords and phrases.

Use the targeted keywords in the Meta title and Meta description. Keywords must also be used in the whole content especially in the first paragraph and preferably in the first sentence. The keyword density in the whole content must be around 2-5%. Otherwise it might be considered as spam by the different search engines and the directories that might lead to the deletion of the submission or being banned from future submissions.

Saturday, June 12, 2010

On page SEO Tips For Search Engine Optimization

Search Engine Optimization is considered as the ‘First step of Internet Marketing’. Optimization is either on-page or off-page.

On page optimization include all the things that are done directly to the website to make the search engine crawler crawl the respective website and get a good ranking.
The first step of On-page SEO is the Proper Keyword Research. We must choose a set of relevant Meta Keywords that are likely to be used by the user.

The next step consist of the proper use of:
Meta Title – Meta Title is a short description of the web page. It is the first line of the website that appears in the search engine result page. The title must be around 66 characters in length depending on the browser. The main keywords are logically used here.

Meta Description – Meta Description provides a short description of the content of the web page. The description must be short and meaningful. Each and every page of the site must have unique Meta Description. The main keywords are used in the description.

Header – The header provides a short description of a web page that appears at the top of the web pages.

Footer – The footer is a keyword phrase that explain the website and often contain the copyrights.

H1 Tag – H1 Tag provides the heading of a particular web page that is visible to the user of the website. The most important keyword is used here.

Site Map – A Site Map is a map of the site. It is of two types – a static sitemap and an XML sitemap. The static sitemap provides a chart of the website to human surfer. An XML sitemap is used by the crawler to access all the pages of the site and is invisible to us.

Alt Tag – Search engine crawlers are often unable to read images. We use the Image Alt Tag to provide information to the crawlers. It is a short description optimized with keywords and written in a way to make sense to human reader.

Footer Link – The main keyword for every page is hyper linked with the page URL. This hyper linked text forms the Footer Link for the web pages.

Last but not the least, provide a good and relevant Content for every page of the website. The content is the most important part of the website. The keywords are used in the content but it is restricted to 3-5% of the total content.

Thursday, May 20, 2010

First Post

There are two parts of SEO:
A) Onpage SEO
B) Offpage SEO.

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