Pay Per Click

Pay Per Click or PPC is a popular term in the present time. It is a method where a website or more correctly a website owner earns revenue every time a user clicks on a designated link. In this process the advertisers pay the host every time a visitor click on their ad. This technique is quite beneficial from the advertisers point of view, as they are not bound to pay the host if no viewer clicks on the link. So it is the headache of the host to use different hooks n crooks to redirect the viewers to the desired websites following the ad links. The most common example of pay per click is the Google AdSense where a website publisher is credited a certain sum of money every time a viewer clicks on a Google advertisement link. PPC is also termed as the affiliate model because the advertiser pays revenue to its affiliated partner sites. The most popular PPC providers are Google AdWords, Microsoft adCenter and Yahoo! Search Marketing. But this model faces a number of drawbacks. The most common one is click fraud. Though Google and others PPC providers have implemented different systems to stop this abuse.

Organic SEO

Often we come across the term “Organic SEO”. It is a process by which a website is optimized manually in a natural way. It does not include any paid service to enhance search engine ranking. It is the most widely used methods of Internet marketing. Organic search results present value and quality both as it include the unpaid, algorithm-driven results displayed by different search engine. To many companies, “Organic SEO” is not limited to the results displayed naturally by the search engines but the strategies used to get such rankings. Organic SEO strategies are the best as they are cheap, effective and produce a long-term result as compared to paid strategies.

Blog Optimization

Most of us use Facebook or Twitter to retain our online presence while some use blogger.com to create a blog of their own and stay in touch with different people around the globe. But to make the blog a glorious presence among the huge number of blogs that are created daily. The different ways that will certainly make the blog an eminent one are explained below:

1. Write good quality contents and post them frequently.
2. Submit your blog to different search engines so that the search engine could trace it easily.
3. If possible make the maximum use of the blogroll.
4. Allow free and easy commenting by different people.
5. Do link building for the blog.
6. Submit all the post of the blog to quality bookmarking sites.

I hope the above techniques will definitely help you out.