You Tube with a
global audience of more than 800 million a month is tending to be a Super Bowl
for advertisers around the world. A single sponsored video can change the shape
of a business by reaching out to millions of customer online and give the
advertiser the required output. The advertiser will have to create a video to
demonstrate the offered products or services, share customer testimonials and
other USPs.
There are many business
organizations who have gained a lot from You Tube promoted videos ads. To help
even more business organizations earn more revenues, Google AdWords have
introduced new products, tools and resources a couple of month back which is
gaining popularity. Similar to search advertisement, Google created a new model
for video advertisement where the advertisers pay only for clicks. We can create
and manage video campaigns, set a daily budget with bids and target the right
audience – all these from the same platform as search and display
advertisement.
With the help of
Google AdWords video campaign creation tool, we can:
1) Find and target
the right audience - We can promote our video by keywords or against content to
appear on You Tube search results or in the Google display network containing
millions of websites.
2) Calculate the ROI – With AdWords, one can calculate how viewers are getting engaged with a brand. We can even calculate how many viewers watched the entire video or visited the website.
3) Pay per view – With True View feature, one only pays when a viewer choose to watch the video ad. So advertisers are not charged if viewers skip the ad. With the call-to-action overlay, one can directly talk to the viewers about products or services.
2) Calculate the ROI – With AdWords, one can calculate how viewers are getting engaged with a brand. We can even calculate how many viewers watched the entire video or visited the website.
3) Pay per view – With True View feature, one only pays when a viewer choose to watch the video ad. So advertisers are not charged if viewers skip the ad. With the call-to-action overlay, one can directly talk to the viewers about products or services.
To promote video
advertisement, Google AdWords is offering a $75 credit to new users of AdWords
which can be utilized in running video campaigns for a month. Apart from this, YouTube
is providing a toolkit called YouTube Advertiser Playbook to educate advertiser
about video ads.